SEO Strategy for a Growing B2B Enterprise

01

Introduction

A growing B2B enterprise aimed to elevate its online presence and attract more potential clients through organic search. They decided to implement an SEO strategy to enhance their website’s discoverability and drive consistent traffic.

02

PROBLEM

The company faced low visibility in search engine results (SERP), struggling to rank for key industry search terms. This resulted in minimal organic traffic and limited opportunities to engage prospective customers from organic web traffic.

03

SOLUTION

An SEO strategy was crafted to target relevant keywords, enhance site content, improve technical aspects, and build authoritative backlinks. The objective was to increase search rankings and attract more potential consumers.

04

IMPLEMENTATION

Strategic keywords were integrated into existing content, with new, optimized articles and resources developed regularly. Technical SEO was improved, addressing mobile optimization and site structure. Quality backlinks were pursued to enhance domain authority.

05

VERDICT

The SEO efforts led to a 60% increase in organic search traffic, with a 35% boost in lead generation within six months. The improved visibility in search results fostered long-term growth and a consistent influx of potential clients.