Google Ads Lead Generation Campaign

01

Introduction

A small e-commerce business needs to boost sales and increase its customer base by generating high-quality leads through targeted online advertising. They turned to Google Ads for a cost-effective and scalable solution to achieve their marketing goals.

02

PROBLEM

The business struggled to attract potential customers despite having a strong product offering. Their website traffic was low, and conversion rates were unsatisfactory, resulting in stagnant growth and missed revenue opportunities.

Google Ads Lead Generation Campaign - problem

03

SOLUTION

A Google Ads lead generation campaign was developed, focusing on targeted keywords and demographics. Custom landing pages were created to capture visitor information, and A/B testing was employed to optimize ad performance.

04

IMPLEMENTATION

The campaign utilized Search, Display, and Remarketing ads, carefully targeting relevant keywords. Ads were monitored and adjusted weekly to maximize ROI. Landing pages featured strong CTAs, encouraging visitors to provide contact details for follow-up.

05

VERDICT

The Google Ads campaign significantly increased lead generation, improving conversion rates by 40% and boosting overall sales. The business successfully expanded its customer base and saw a 25% increase in revenue within three months.